Created by Leopard Pots, Ida Bakery & Bistro is a new culinary concept that will shake up the food scene within local communities across the UAE.

Project scope
Brand Identity, Brand Collateral, Packaging, Website, Brand Guidelines

We were approached to help define a foundational brand strategy and visual identity system to bring the Ida Bakery & Bistro concept to life. Together we defined a clear purpose and positioning for the brand. ‘Every day sensational’ sits at the heart of Ida and embodies this new destination's characteristics, experience and positioning.

The identity was inspired by the artisanal bread baked fresh daily. We utilised a shape synonymous with a loaf to craft a bespoke logotype for Ida. As part of the branding exercise, we created a full suite of assets across all media, from print to digital.

The logotype is a versatile asset that can be crafted into a range of repeat patterns and textures, inspired by traditional mosaic tiling and utilised across the brand’s packaging.

The website was designed to be an interactive experience bringing the artisanal bakes to life, showcasing the craftsmanship and care taken to deliver every day sensational.