Capsule Arts has built a formidable reputation in the past ten years becoming the Middle East’s leading art consultancy. Designing and producing art and accessories for high-end design projects in hospitality, retail, corporate and real estate sectors. With big plans to celebrate this milestone, we were approached to review, redefine and evolve the brand.

Project scope
Brand Identity, Brand Collateral, Website, Social Media, Brand Guidelines

We worked with Capsule Arts founders Deepa and Rachael on the first brand identity back in 2012 as one of our first projects. The opportunity to help evolve the brand for the next ten years and beyond was an exciting one for us here in the studio.

Working closely with the team we defined and articulated a brand new foundational strategy. Aligning with the vision of the brand to help progress the regional art scene by providing a platform for artists to create more meaningful and impactful solutions for their partners. Positioning the brand around ‘Space to Inspire’. A strong statement of intent aimed not only at their partners but the audiences that interact and engage with the end product they deliver.

For the brand’s visual identity, we evolved the original C.A. monogram into a more sophisticated and contemporary mark. Breaking out of the container allowed for the creation of an understated and timeless design system. Supported by a simple set of colours to complement the overall design aesthetic.