Saudi Skate Parks.
Building skate culture throughout the Kingdom.
Saudi Skate Parks was created by Ebda to grow action sports and the surrounding culture across the Kingdom. Providing young Saudi's the opportunity to gain confidence, strength and be a part of active communities that aspire to great things.
Project scope
Brand Identity, Brand Collateral, Merchandise, Website, Brand Guidelines
Photography
Wetheloft
Continuing our fantastic partnership with Ebda we helped define a new brand that will be a leading force in the development of action sports. Dedicated to the design, build and operation of street sports and culture destinations. Their mission is to create safe and secure environments that build knowledge and confidence, create communities and encourage self-expression.
The brand name gave us a unique opportunity to create a brand mark that worked seamlessly in the overall visual identity system. At the core of any skate park design are the inclines and declines of the undulating layout. These basic ramps allow for skaters to express themselves through tricks and transitions across the park. The final identity utilises the ‘U’ as a visual identifier to represent the parks. As part of the logotype creation process, we developed a bespoke Arabic font to be utilised across the visual identity system.
In addition to the master brand, we defined a destination sub-brand system that utilised the brand mark. The first iteration was the BLVD Skate Park in Riyadh. A 1,300sqm complex with a variety of pump tracks, snake runs, quarter pipes, rails and wall rides for skaters of all skill levels to enjoy and master their craft.
For the rollout of the brand, we developed a number of touchpoints – merchandise, uniforms, posters, wall graphics, signage, stickers and a simple website.
