Nasab.
Welcome to the home of the next now.

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Created by KOA, Nasab is a members only workspace and social club, offering private work spaces and facilities that are designed to feed the spirit of creativity. 

 

Project scope 
Brand Identity, Brand Strategy, Print, Website Design, Art & Creative Direction

The name Nasab is derived from an Arabic noun meaning connection. Connection through relationships throughout time, connection with one's link to the past and future, connection to a tribe. Connection informed the creative direction of the identity system, a simple logo that is in constant flux. A reflection of the space where creative genres come together and evolve. Space where guests are comfortable enough to be terrified and excited at the same time.

This is Nasab.

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Nasab is a membership-based workspace and social club, offering private work
spaces and facilities that are designed to feed the spirit of creativity.

We avoid throwing the words ‘inspiration’ and ‘innovation’ around because that’s just too easy.
Instead, we challenged ourselves to produce an environment that works - a refuge where great things
can happen. This is a space where creative genres come together and evolve, over lunch.
This is a space where you are comfortable enough to be terrified and excited at the same time.
This is what it means to embrace being creative. 

This is Nasab.

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Sole DXB 2014-2016