Haraamis.
The wild unknown of tomorrow lies in wait.
Haraamis is more than fashion, it’s a way of life. Working closely with the designers M&B helped bring the vision for the brand to life.
Project scope
Brand Identity, Art & Creative Direction, Book Design
Photography
Maxwell Aurelien James
The identity needed to reflect the classically inspired, flowing lines of the collection. Handcrafted with the finest fabrics sourced from India to Japan. The Haraamis’ range of tailored Kimonos, kurtas and piano shirts, harem pants and more offers an evocative, luxurious take on the traditional.
OPUS 2018 collection launched exclusively at Sole DXB. To accompany the launch we created a beautiful, limited edition, hand-stitched book. Shot on location in Sri Lanka capturing the Haraamis lifestyle.
I know it unequivocally now. Life is a journey.
One of beautiful imperfection and decay. Hallucinations. Ancestors. Monsoons.
Staring at the performance of a breeze caught in a curtain.
Haraamis is the journey of man. Patron, preservationist and devotee of the
perfect fit. A collection of inspired textured vignettes. Uncomplicated traditional
garments sharpened by masterful sophistication. Movement. Relevance. Proportion.
Classically refined hand-tailored masculine attire.
Vestiges of an enduring deportment: Man must be a franchise for the chivalrous.
