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26E AU Tower
Dubai
United Arab Emirates

+971 (0)4 458 6508

Moloobhoy & Brown is an award-winning independent design and brand communication studio based in Dubai, UAE. We strive to deliver creative thinking that differentiates our client’s brands across all key touch points. It’s what gets us out of bed in the morning

Sole DXB 2016 Event

Celebrating their fifth year in this the renowned ‘City of Gold’, Sole DXB 2016 was bigger and better than ever before, offering up a lethal dose of contemporary street culture, cut with distinctive Middle Eastern flair. Having begun life sneaker-focused, Sole DXB has grown into so much more – a melting pot of cultures where, just as the film highlights, tradition and luxury truly meet. This year the event gets even wilder, playing host to some of the biggest figures from across street industries, including key figures from music, sneaker and art scenes. As ever basketball played a key part in event proceedings, sponsored by Nike, the Sole Ball Above All Classic, an open winner-takes-all tournament made up of teams from the region.

In addition to the campaign, M&B were tasked to design all the event collateral including – flyers, posters, invitations, event signage, print programme, packaging for the Sole DXB x PUMA ‘Swag’ collaboration,  Sole DXB x Pepsi can design, Basketball court graphics and the Sole Times magazine.

Scope of work: Flyers, Posters, Event Branding, Signage, Basketball Court Design

Sole DXB Event 2017 Entrance Branding
Moloobhoy Brown Sole DXB 2016 VIP Pack Detail

Celebrating their fifth year in this the renowned ‘City of Gold’, Sole DXB 2016 was bigger and better than ever before, offering up a lethal dose of contemporary street culture, cut with distinctive Middle Eastern flair. Having begun life sneaker-focused, Sole DXB has grown into so much more – a melting pot of cultures where, just as the film highlights, tradition and luxury truly meet. This year the event gets even wilder, playing host to some of the biggest figures from across street industries, including key figures from music, sneaker and art scenes. As ever basketball played a key part in event proceedings, sponsored by Nike, the Sole Ball Above All Classic, an open winner-takes-all tournament made up of teams from the region.

With 45 fashion vendors including adidas Originals, Level Shoes, New Balance, Nike, and PUMA, and 25 music artists and DJs, with performances from Skepta, Stormzy, Little Simz, Bibi Bourelly, BJ The Chicago Kid, DJ Clark Kent, Stretch Armstrong, Diamond D and Large Professor. Building on the huge success of 2015, Sole DXB went from strength to strength, with music and brand billings to rival any in the world, put together like no other.

In addition to the campaign, M&B were tasked to design all the event collateral including – flyers, posters, invitations, event signage, print programme, packaging for the Sole DXB x PUMA ‘Swag’ collaboration,  Sole DXB x Pepsi can design, Basketball court graphics and the Sole Times magazine.

Scope of work: Flyers, Posters, Event Branding, Signage, Basketball Court Design

Sole DXB 2016 Event Flyer
Moloobhoy Brown Sole DXB 2016 Event Programme
Sole DXB 2016 Event Programme
Sole DXB Event 2016
Sole DXB 2016 Style Wars Premier Invite
Sole DXB Event 2016 Films On The Court
Sole DXB 2016 Industry Night Invite
Sole DXB 2016 Style Wars Premiere Flyer
Sole DXB 2016 Industry Night Invite
Sole DXB 2016 VIP Pack
Sole DXB Event 2016 R.A.P.
Sole DXB Event 2016
Sole DXB 2016 VIP Pack
Sole DXB Event 2016 Basketball Court Design
Sole DXB Event 2016 Bobbito & Stretch Armstrong

Sole and Nike partnered to present the Ball Above All tournament which featured a custom court design, inspired by Middle Eastern mosaic and geometric patterning.

 
Sole DXB Event 2016 Basketball Jerseys
Sole DXB Event 2016 Basketball Court and Uniforms
Sole DXB Event 2016 Skepta
Sole DXB 2016 Audio Identity and Flyer
Sole DXB Event 2016 Event Branding
Sole DXB Event 2016 Slocal
Sole DXB Event 2016 Little Simz
Sole DXB Event 2016 Stormzy
Sole DXB x Pepsi Can Design Event 2016
Sole DXB x Pepsi Can Design Event 2016
Sole DXB Event 2016 Sneakerswap