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26E AU Tower
Dubai
United Arab Emirates

+971 (0)4 458 6508

Moloobhoy & Brown is an award-winning independent design and brand communication studio based in Dubai, UAE. We strive to deliver creative thinking that differentiates our client’s brands across all key touch points. It’s what gets us out of bed in the morning

Sole DXB 2016 Campaign

M&B continued to work closely with Sole DXB to announce their 2016 event with a lead campaign, illuminating Dubai’s unique style history in a region where swag has always been king. Welcome to the ‘City of Gold’.

In the dusty backstreets of one of Dubai’s oldest neighborhoods lies Deira, a place where tradition meets necessity – signs simply marked ‘Al Souq’ emblazoned with the outline of a necklace point the way. The souqs, traditional shopping bazaars native to the Middle East, hint at days that once were. At least 100 years old and once a major link in the world’s historic trade routes, they sit in traditional style, rows upon rows zig-zagging down narrow pathways with wooden roofs. A few steps further and it is the gold souks that brighten the path of what still is a city where this precious metal is the lifeblood pumping through its newly etched veins. In a nod to this cultural heritage, Sole DXB presented their 2016 campaign, a contemporary documentation of this age-old craftsmanship and how it continues to thrive in this present day.

Scope: Creative Direction, Art Direction, Film & Photography

Moloobhoy Brown Sole DXB 2016 Campaign
Sole DXB 2016 City of Gold Campaign

Sole DXB 2016 Campaign

M&B continued to work closely with Sole DXB to announce their 2016 event with a lead campaign, illuminating Dubai’s unique style history in a region where swag has always been king. Welcome to the ‘City of Gold’.

In the dusty backstreets of one of Dubai’s oldest neighborhoods lies Deira, a place where tradition meets necessity – signs simply marked ‘Al Souq’ emblazoned with the outline of a necklace point the way. The souqs, traditional shopping bazaars native to the Middle East, hint at days that once were. At least 100 years old and once a major link in the world’s historic trade routes, they sit in traditional style, rows upon rows zig-zagging down narrow pathways with wooden roofs. A few steps further and it is the gold souks that brighten the path of what still is a city where this precious metal is the lifeblood pumping through its newly etched veins. In a nod to this cultural heritage, Sole DXB presented their 2016 campaign, a contemporary documentation of this age-old craftsmanship and how it continues to thrive in this present day.

Scope: Creative Direction, Art Direction, Film & Photography

Credits
Director - Amirah Tajdin
Photography - Farel Bisotto

Moloobhoy Brown Sole DXB 2016 Campaign
Moloobhoy Brown Sole DXB 2016 Campaign
Sole DXB 2016 Campaign
Moloobhoy Brown Sole DXB 2016 City of Gold Campaign
Moloobhoy Brown Sole DXB 2016 City of Gold Campaign
Sole DXB 2016 Campaign
Moloobhoy Brown Sole DXB 2016 City of Gold Campaign