Sole DXB 2015
M&B continued to work closely with Dubai-based urban fashion & lifestyle platform Sole DXB for its 2015 campaign, which saw a collaboration with internationally acclaimed artist Hassan Hajjaj to embody the ethos of art, music, fashion and urban culture that they both represent.
Casablanca and Berlin based designer, Amine Bendriouich who has come to be associated with the aesthetics of street style, androgyny and experimental urban culture; was selected as the face of the campaign.
The global audience have become too familiar with the stereotypical ‘street-style’ – Sole DXB wanted to step out of the boundaries with this campaign and definitely add that Middle Eastern flair, offering a window into the cultural melting pot that is Dubai.
M&B and Sole DXB worked with Hassan on a project that brought together the spirit of music, fashion and the visual arts.
In addition to the campaign film, M&B were tasked to design all the event collateral including – flyers, posters, invitations, event signage, print programme, packaging for the Sole DXB x New Era limited edition bucket hat collaboration and the Sole Times newspaper.
Scope of work: Branding / Identity / Brand Film / Photography / Print Campaign / Event Branding and Signage
Sole DXB
M&B continued to work closely with Dubai-based urban fashion & lifestyle platform Sole DXB for its 2015 campaign, which saw a collaboration with internationally acclaimed artist Hassan Hajjaj to embody the ethos of art, music, fashion and urban culture that they both represent.
Casablanca and Berlin based designer, Amine Bendriouich who has come to be associated with the aesthetics of street style, androgyny and experimental urban culture; was selected as the face of the campaign.
The global audience have become too familiar with the stereotypical ‘street-style’ – Sole DXB wanted to step out of the boundaries with this campaign and definitely add that Middle Eastern flair, offering a window into the cultural melting pot that is Dubai.
M&B and Sole DXB worked with Hassan on a project that brought together the spirit of music, fashion and the visual arts.
In addition to the campaign film, M&B were tasked to design all the event collateral including – flyers, posters, invitations, event signage, print programme, packaging for the Sole DXB x New Era limited edition bucket hat collaboration and the Sole Times newspaper.
Scope of work: Branding / Identity / Brand Film / Photography / Print Campaign / Event Branding and Signage
