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26E AU Tower
Dubai
United Arab Emirates

+971 (0)4 458 6508

Moloobhoy & Brown is an award-winning independent design and brand communication studio based in Dubai, UAE. We strive to deliver creative thinking that differentiates our client’s brands across all key touch points. It’s what gets us out of bed in the morning

Sole DXB 2015

M&B continued to work closely with Dubai-based urban fashion & lifestyle platform Sole DXB for its 2015 campaign, which saw a collaboration with internationally acclaimed artist Hassan Hajjaj to embody the ethos of art, music, fashion and urban culture that they both represent.

Casablanca and Berlin based designer, Amine Bendriouich who has come to be associated with the aesthetics of street style, androgyny and experimental urban culture; was selected as the face of the campaign.

The global audience have become too familiar with the stereotypical ‘street-style’ – Sole DXB wanted to step out of the boundaries with this campaign and definitely add that Middle Eastern flair, offering a window into the cultural melting pot that is Dubai.

M&B and Sole DXB worked with Hassan on a project that brought together the spirit of music, fashion and the visual arts.

In addition to the campaign film, M&B were tasked to design all the event collateral including – flyers, posters, invitations, event signage, print programme, packaging for the Sole DXB x New Era limited edition bucket hat collaboration and the Sole Times newspaper.

Scope of work: Branding / Identity / Brand Film / Photography / Print Campaign / Event Branding and Signage

Sole DXB 2015 Main Event Flyer
Sole DXB 2015 Event

Sole DXB

M&B continued to work closely with Dubai-based urban fashion & lifestyle platform Sole DXB for its 2015 campaign, which saw a collaboration with internationally acclaimed artist Hassan Hajjaj to embody the ethos of art, music, fashion and urban culture that they both represent.

Casablanca and Berlin based designer, Amine Bendriouich who has come to be associated with the aesthetics of street style, androgyny and experimental urban culture; was selected as the face of the campaign.

The global audience have become too familiar with the stereotypical ‘street-style’ – Sole DXB wanted to step out of the boundaries with this campaign and definitely add that Middle Eastern flair, offering a window into the cultural melting pot that is Dubai.

M&B and Sole DXB worked with Hassan on a project that brought together the spirit of music, fashion and the visual arts.

In addition to the campaign film, M&B were tasked to design all the event collateral including – flyers, posters, invitations, event signage, print programme, packaging for the Sole DXB x New Era limited edition bucket hat collaboration and the Sole Times newspaper.

Scope of work: Branding / Identity / Brand Film / Photography / Print Campaign / Event Branding and Signage

Sole DXB 2015 Films On The Court Invite
Sole DXB 2015 Films On The Court
Sole DXB 2015 Films On The Court Invite
Sole DXB 2015 Films On The Court
Sole DXB 2015 Industry Night Invite
Sole DXB 2015 Launch Night Invite
Sole DXB 2015 Industry Night Invite
Sole DXB 2015 Event
Sole DXB 2015 Event Programme
Sole DXB 2015 Typographic Signage
Sole DXB 2015 Event
Sole DXB 2015 Event
Sole DXB 2015 Event Talks with Darryl 'D.M.C' McDaniels and Stretch Armstrong
Sole DXB 2015 Sole Times
Sole DXB 2015 Sole Times Inside Spread
Sole DXB 2015 Sole Times Inside Spread
Sole DXB 2015 Sole Times Inside Spread
Sole DXB 2015 New Era Collab Concrete Jungle Hat Campaign
Sole DXB 2015 New Era Collab Concrete Jungle Hat Packaging
Sole DXB 2015 New Era Collab Concrete Jungle Hat Look Book
Sole DXB 2015 Exclusive Album Cover Design for Narcy's 'World War Free Now!'
Sole DXB 2015 Event Alo Wala
Sole DXB 2015 Sole Mobb Deep
Sole DXB 2015 Sole Event