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26E AU Tower
Dubai
United Arab Emirates

+971 (0)4 458 6508

Moloobhoy & Brown is an award-winning independent design and brand communication studio based in Dubai, UAE. We strive to deliver creative thinking that differentiates our client’s brands across all key touch points. It’s what gets us out of bed in the morning

Sole DXB 2014

M&B worked closely with Sole on a brand refresh and a promotional campaign for Sole DXB 2014 footwear, fashion and lifestyle fair. Scope: Brand Identity, Event Branding, Film

Sole Identity
Sole Brand Film Behind the Scenes
Sole Brand Film Behind the Scenes
Sole Brand Film Behind the Scenes
Sole Brand Film Behind the Scenes
 

Sole DXB

M&B worked closely with Sole - Dubai’s definitive platform for urban culture, on a brand refresh and a promotional campaign for Sole DXB 2014 footwear, fashion and lifestyle fair.

Through individuals who ‘stand on what they stand for’, the online film captures the spirit of urban culture enthusiasts and calls out to them. Young men and women are portrayed proud of who they are, dressed to accentuate their style of individuality, as a street-poetry narrative delivers the message.

Sole is a network where the passion for street wear and urban culture brings together a group of avid collectors, athletes, artists, bloggers, trendsetters and the brands themselves. The culture is an all-encompassing lifestyle. Members use Sole as a platform to introduce emerging trends and generate fresh creative content.

Scope of work: Branding / Identity / Brand Film / Photography / Print Campaign / Event Branding and Signage

Sole Brand Business Cards
Sole DXB 2014 Event Flyer
Sole DXB 2014 Event Poster Man
Sole DXB 2014 Event Poster Woman
Sole DXB 2014 Event Advert
Sole DXB 2014 Event Invite
Sole DXB 2014 Event VIP Invite
Sole DXB 2014 Event VIP Invite
Sole DXB 2014 Event Programme
Sole DXB 2014 Event Programme
Sole DXB 2014 Event Flags
Sole DXB 2014 Event Basketball Court
Sole DXB 2014 Event Basketball
Sole DXB 2014 Event Basketball
Sole DXB 2014 Event Party
Sole DXB 2014 Event Basketball
Sole DXB 2014 Event PUMA Alife Talk
Sole DXB 2014 Event Sneaker Collectors
Sole DXB 2014 Event PUMA Stand
Sole DXB 2014 Event
Sole DXB 2014 Event Remi Rough Artist