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26E AU Tower
Dubai
United Arab Emirates

+971 (0)4 458 6508

Moloobhoy & Brown is an award-winning independent design and brand communication studio based in Dubai, UAE. We strive to deliver creative thinking that differentiates our client’s brands across all key touch points. It’s what gets us out of bed in the morning

Roar by PUMA Women

PUMA Middle East launched ROAR by PUMA Women – a community hub in Dubai’s Design District running from April – May 2017.

M&B worked in partnership to develop the concept, name and brand for ROAR. ROAR is bold, powerful, active and is the first women’s only creative collaboration workout space in the region. PUMA worked alongside fitness organisation GuavaPass, and some of the hottest lifestyle brands in town to create this 6-week activation. The hub offers a programme of workouts, as well as an on-site, all-day eatery, and weekly beauty pep-ups.

Scope: Brand, Concept, Identity, Collateral

ROAR by PUMA Women Hub
ROAR by PUMA Women Graphic Pattern
ROAR by PUMA Women

ROAR by PUMA Women

PUMA Middle East launched ROAR by PUMA Women – a community hub in Dubai’s Design District running from April – May 2017.

M&B worked in partnership to develop the concept, name and brand for ROAR. ROAR is bold, powerful, active and is the first women’s only creative collaboration workout space in the region. PUMA worked alongside fitness organisation GuavaPass, and some of the hottest lifestyle brands in town to create this 6-week activation. The hub offers a programme of workouts, as well as an on-site, all-day eatery, and weekly beauty pep-ups.

More to follow soon…

Scope: Brand, Concept, Identity, Collateral

ROAR by PUMA Women Class
ROAR by PUMA Women Launch Class
ROAR by PUMA Women Class
ROAR by PUMA Women Hub