Nike Sportswear Exhibition
Nike Sportswear exhibition designed by M&B for Sole DXB. Creation of installation as well as design of the Sneakerhead hunt.
Nike Sportswear Exhibition at Sole DXB
We worked with Nike Sportswear to create an exhibition for the Sole DXB Sneaker Summit. The exhibition needed to engage enthusiasts and communicate a number of different aspects of Nike's brand history - 40 years of running. The heritage – a look back at where it all began from Prefontaine's 1968 Olympic Cortez to the revolutionary Fly Knit. The culture – Middle East collectors were celebrated with their prize sneaker to help promote the Sneakerhead Hunt Facebook activation. The art – Matt Stevens exhibit of the Max100 project.
Scope of work: Exhibition Design / Facebook Application