Designing limited-edition Sole DXB X Mirzam chocolate packaging
For this year’s Sole DXB festival, we partnered with the team to create a set of limited-edition chocolate bar designs for their collaboration with Mirzam. The collection features three flavours rooted in regional ingredients and stories: Emirati Honeycomb Crisp, Masala Chai, and Olive Oil, Pistachios & Sour Cherries (vegan).
Our design approach was inspired by the good vibrations, rhythm, energy and sense of community that define the Sole DXB experience. Graphic interpretations that felt alive, interconnected and expressive. Subtle embossing and foiling bring a tactile layer that turns the packaging into a multi-sensory experience.
Mirzam’s bean-to-bar craft and Sole DXB’s focus on community made this a fitting collaboration, and we were delighted to bring the visual layer to life.
The Mirzam x Sole DXB chocolate collection will be available at Sole DXB 2025, taking place 12–14 December at Dubai Design District (d3).