National Pavilion UAE
The National Pavilion United Arab Emirates la Biennale Di Venezia brand developed to launch the next phase of the Pavilion's permanent space in Venice. Scope: Brand Identity
National Pavilion United Arab Emirates
The National Pavilion United Arab Emirates la Biennale Di Venezia manages the UAE’s participation in various offerings of la Biennale di Venezia. The National Pavilion was established to endorse the UAE’s contemporary practices on an international platform and provide a foundation to support the nation’s diverse and developing cultural scene.
Ahead of the 55th International Art Exhibition in 2013, the UAE was awarded with a historic long-term hospitality agreement (permanent pavilion) in the Arsenale – Sale d’Armi, providing the Emirates a platform to showcase visual arts and architecture for a period of 20 years. M&B were approached to undertake the re-branding for the UAE’s pavilion.
The identity is a reflection of the permanent space in Venice. There is a level of dynamism and flexibility within the identity that can define any space to which it is applied. Over the coming years the space will be transformed to showcase the UAE’s visual arts and architecture and we wanted to provide a brand that could adapt and flow with the change in content.
Scope of work: Brand / Identity / Stationery