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26E AU Tower
Dubai
United Arab Emirates

+971 (0)4 458 6508

Moloobhoy & Brown is an award-winning independent design and brand communication studio based in Dubai, UAE. We strive to deliver creative thinking that differentiates our client’s brands across all key touch points. It’s what gets us out of bed in the morning

Namshi State Your Style

M&B were approached by UAE online retailer, Namshi, to create original video content to build their brand awareness in the GCC and grow their audience in line with the launch of their SS '17 season. The brief placed particular emphasis on 'Young/Fun/Originals', targeting the fashion conscious, digitally savvy twenty-something who take pride in their individuality. 

The 'State Your Style' campaign is a film that celebrates youth and originality in the region. Glued together by a series of stylized cinematic portraits and moments, the narrative evokes a sense of living life through a quintessential young adult's diary. Directed by Amirah Tajdin, the film follows a diverse set of street cast characters who dot the region's lesser known worlds. 

Scope: Advertising, Creative & Art Direction, Photography, Script

Namshi State Your Style Behind the Scenes

Namshi State Your Style

M&B were approached by UAE online retailer, Namshi, to create original video content to build their brand awareness in the GCC and grow their audience in line with the launch of their SS '17 season. The brief placed particular emphasis on 'Young/Fun/Originals', targeting the fashion conscious, digitally savvy twenty-something who take pride in their individuality. 

The 'State Your Style' campaign is a film that celebrates youth and originality in the region. Glued together by a series of stylized cinematic portraits and moments, the narrative evokes a sense of living life through a quintessential young adult's diary. Directed by Amirah Tajdin, the film follows a diverse set of street cast characters who dot the region's lesser known worlds. 

Scope: Advertising, Creative & Art Direction, Photography, Copywriting

Namshi State Your Style
Namshi State Your Style
Namshi State Your Style
Namshi State Your Style
Namshi State Your Style
Namshi State Your Style
Namshi State Your Style
Namshi State Your Style
Namshi State Your Style
Namshi State Your Style
Namshi State Your Style
Namshi State Your Style
Namshi State Your Style
Namshi State Your Style
Namshi State Your Style
Namshi State Your Style
Namshi State Your Style