Hautletic approached M&B to create a sports couture brand to launch into the Middle East. Delivering high performance, stylish sportswear to the fashion conscious. The brand needed to reflect the products carried and attract the clientele to match.
Working out never looked so good. The brand is bold, striking and confident. The super pattern graphics created are based on movement from different forms of exercise. The final solution is a simple combination of form and function.
Scope of work: Brand / Manifesto / Identity / Collateral