Rivoli Group wanted to relaunch their signature eye wear store across the MENA region. Having already developed the Hour Choice brand M&B were asked to create the brand and launch advertising campaigns.
EyeZone is Rivoli’s premium eye wear store. The interiors were being completely redesigned and the brand had to reflect the new image. The identity typography was based on the original Snellen charts used for eye tests. We wanted the brand to reflect the high level of Zeiss eye care that was available in store as well as be stylish, to complement the eye wear offering.
Scope of work: Branding / Identity / Packaging / Advertising / Art Direction