Corcel is a lifestyle brand built for the urban cyclist. The identity was developed to reflect the brand's positioning and aesthetic. The name comes from the Spanish word for steed. The logo was a simple statement of intent, an underlined wheel, cycling at its purest.
Moving away from the norm of cycling culture in Dubai, Corcel's approach needed to be open to a wider community of riders, bringing people together in urban settings. The brand’s focus is on fixed gear and single speed bicycles - BIKEID, Dosnoventa and Pure Fix.
Scope of work: Brand / Identity / Advertising / Collateral / Website / Social