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26E AU Tower
United Arab Emirates

+971 (0)4 458 6508

Moloobhoy & Brown is an award-winning independent design and brand communication studio based in Dubai, UAE. We strive to deliver creative thinking that differentiates our client’s brands across all key touch points. It’s what gets us out of bed in the morning


Corcel is a lifestyle brand built for the urban cyclist. The identity was developed to reflect the brand's positioning and aesthetic. Scope: Brand Identity, Collateral, Advertising

 Corcel Identity
 Corcel BIKEID Brochure


Corcel is a lifestyle brand built for the urban cyclist. The identity was developed to reflect the brand's positioning and aesthetic. The name comes from the Spanish word for steed. The logo was a simple statement of intent, an underlined wheel, cycling at its purest. 

Moving away from the norm of cycling culture in Dubai, Corcel's approach needed to be open to a wider community of riders, bringing people together in urban settings. The brand’s focus is on fixed gear and single speed bicycles - BIKEID, Dosnoventa and Pure Fix.

Scope of work: Brand / Identity / Advertising / Collateral / Website / Social

 Corcel Advert
 Corcel BIKEID Catalogue Spread
 Corcel BIKEID
 Corcel Pure Fix Cycles
 Corcel Business Card
 Corcel T-Shirt
 Corcel Spoke Card
 Corcel Spoke Card
 Corcel Collateral