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26E AU Tower
Dubai
United Arab Emirates

+971 (0)4 458 6508

Moloobhoy & Brown is an award-winning independent design and brand communication agency based in Dubai, UAE. We strive to deliver creative thinking that differentiates our client’s brands across all key touch points. It’s what gets us out of bed in the morning

Art Dubai 2018

Art Dubai 2018

M&B collaborated with Art Dubai to create their 2018 campaign. The theme for the campaign was data and its use to tell stories, create engaging experiences and adaptive narrative. We wanted to harness the power of data to communicate how the story of Art Dubai is connected to Dubai’s advancement.  

From the fair’s beginnings in 2006 to now there has been year on year growth of visitors through the doors and galleries participating. Broadening the data reach, we explored what has happened in Dubai over the same
period of time. Looking at how the city’s expansion has evolved, adapted and thrived in direct correlation.

There were 3 unique stories developed and applied to each of the fair's invitee tiers:

Patrons Circle collateral tells the amazing story of the development of the educational landscape in Dubai. Utilising the enrolment figures of students across all ages, both Emirati and expat, from schools through to universities.

Collectors Circle collateral tells the story of tourism and its diversification. Showing Dubai’s growth from a resort destination to a cultural one, due in part to events like Art Dubai. 

VIP collateral ties the campaign story together by utilising the engagement level of the unique platforms used as communication tools by Art Dubai and connecting that to the overall growth of social media in Dubai.

Scope: Advertising, Event Branding, Collateral, Signage

 Art Dubai 2018 Invitation Packs
 

Art Dubai 2018

M&B collaborated with Art Dubai to create their 2018 campaign. The theme for the campaign was data and its use to tell stories, create engaging experiences and adaptive narrative. We wanted to harness the power of data to communicate how the story of Art Dubai is connected to Dubai’s advancement.  

From the fair’s beginnings in 2006 to now there has been year on year growth of visitors through the doors and galleries participating. Broadening the data reach, we explored what has happened in Dubai over the same period of time. Looking at how the city’s expansion has evolved, adapted and thrived in direct correlation.

There were 3 unique stories developed and applied to each of the fair's invitee tiers:

Patrons Circle collateral tells the amazing story of the development of the educational landscape in Dubai. Utilising the enrolment figures of students across all ages, both Emirati and expat, from schools through to universities.

Collectors Circle collateral tells the story of tourism and its diversification. Showing Dubai’s growth from a resort destination to a cultural one, due in part to events like Art Dubai. 

VIP collateral ties the campaign story together by utilising the engagement level of the unique platforms used as communication tools by Art Dubai and connecting that to the overall growth of social media in Dubai.

Scope: Advertising, Event Branding, Collateral, Signage

 Art Dubai 2018 Collectors Invitation Pack
 Art Dubai 2018 Collectors Circle Invitation Pack Inner
 Art Dubai 2018 Collectors Invitation Pack Inner
 Art Dubai 2018 Collectors Circle Invitation
 Art Dubai 2018 Fair
 Art Dubai 2018 Patrons Invitation
 Art Dubai 2018 Patrons Invitation
 Art Dubai 2018 Patrons Invitation
 Art Dubai 2018 Invitation Envelopes
 Art Dubai 2018 Fair Signage
 Art Dubai 2018 Fair Guide
 Art Dubai 2018 Fair Guide Map
 Art Dubai 2018 Fair
 Art Dubai 2018 Fair
 Art Dubai 2018 Catalogue
 Art Dubai 2018 Art Prize Flyer
 Art Dubai 2018 Ladies Day Invite
 Art Dubai 2018 VIP Invitation
 Art Dubai 2018 VIP Invitation
 Art Dubai 2018 VIP Invitation
 Art Dubai 2018 VIP Invitation

Art Dubai 2018 Event Images Courtesy of Art Dubai and Photo Solutions