Alma

Seddiqi & Sons were setting up a new distribution and retail brand. The company would distribute and retail niche luxury products and services within the UAE. M&B were approached to develop the name and brand for the new parent company.

Alma, derived from the Latin Almus, which means kind, fostering and nourishing. The identity is a reflection of the business' purpose to nurture and nourish new brands into the region. 

Scope: Naming, Identity, Logotype, Stationery